{"id":114,"date":"2024-08-19T04:15:18","date_gmt":"2024-08-19T04:15:18","guid":{"rendered":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/?p=114"},"modified":"2024-08-20T00:19:33","modified_gmt":"2024-08-20T00:19:33","slug":"link-de-desinscricao-padrao","status":"publish","type":"post","link":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/2024\/08\/19\/link-de-desinscricao-padrao\/","title":{"rendered":"Link de desinscri\u00e7\u00e3o padr\u00e3o"},"content":{"rendered":"<div class=\"container\">\n<div class=\"mt-4 mb-4 p-5 bg-primary text-white rounded\">\n<p style=\"text-shadow: 1px 1px 2px red, 0 0 1em blue, 0 0 0.2em blue;\">O link de desinscri\u00e7\u00e3o padr\u00e3o em mensagens pode desinscrever algu\u00e9m sem perguntar por qual raz\u00e3o o usu\u00e1rio est\u00e1 se descadastrando.<\/p>\n<p style=\"text-shadow: 1px 1px 2px red, 0 0 1em blue, 0 0 0.2em blue;\">Tamb\u00e9m \u00e9 poss\u00edvel, aplicado em listas escolhidas, perguntar antes da desinscri\u00e7\u00e3o qual \u00e9 a raz\u00e3o pela qual a pessoa est\u00e1 se descadastrando, escolhendo entre op\u00e7\u00f5es predeterminadas.<\/p>\n<p style=\"text-shadow: 1px 1px 2px red, 0 0 1em blue, 0 0 0.2em blue;\">Por que n\u00e3o, possibilite a op\u00e7\u00e3o de pausar a inscri\u00e7\u00e3o por algumas semanas aos seus usu\u00e1rios, ou a desinscri\u00e7\u00e3o de m\u00faltiplas listas simultaneamente, quem sabe tamb\u00e9m permitindo aos usu\u00e1rios escolher em quais listas permanecer.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"container\">\n<div class=\"mt-4 mb-4 p-5 bg-primary text-white rounded\">\n<p style=\"text-shadow: 1px 1px 2px red, 0 0 1em blue, 0 0 0.2em blue;\">A ExpertSender possui tags espec\u00edficas para permitir o processo de desinscri\u00e7\u00e3o, e neste caso do link padr\u00e3o de descadastro, temos 2 op\u00e7\u00f5es: <span style=\"background-color: black\">*[link_unsubscribe]*<\/span> e <span style=\"background-color: black\">*[link_unsubscribe_multiple_lists_x_yy_zzz]*<\/span><\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid mx-auto d-block\" src=\"https:\/\/expertsender-v2.mpsilvestri.dev.br\/wp-content\/uploads\/2024\/08\/default_unsubscription.png\" alt=\"Default unsubscription\" width=\"726\" height=\"663\"\/><\/div>\n<p><\/p>\n<p style=\"text-shadow: 1px 1px 2px red, 0 0 1em blue, 0 0 0.2em blue;\">No treinamento de cria\u00e7\u00e3o de <a href=\"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/2024\/08\/19\/criacao-de-newsletters\/\" target=\"_blank\" rel=\"noopener\">mensagens com HTML<\/a> h\u00e1 a demonstra\u00e7\u00e3o pr\u00e1tica do uso da tag <span style=\"background-color: black\">*[link_unsubscribe]*<\/span>. Quando a lista a partir da qual o endere\u00e7o ser\u00e1 descadastrado n\u00e3o est\u00e1 configurada para perguntar a raz\u00e3o do descadastro ao usu\u00e1rio, o mesmo \u00e9 apenas informado que o descadastro ocorreu. Por outro lado, quando configurada para perguntar, temos as seguintes op\u00e7\u00f5es oferecidas:<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid mx-auto d-block\" src=\"https:\/\/expertsender-v2.mpsilvestri.dev.br\/wp-content\/uploads\/2024\/08\/unsubscription_options.png\" alt=\"Op\u00e7\u00f5es de descadastro\" width=\"512\" height=\"661\"\/><\/div>\n<p><\/p>\n<p style=\"text-shadow: 1px 1px 2px red, 0 0 1em blue, 0 0 0.2em blue;\">Acima, a terceira op\u00e7\u00e3o de descadastro \u00e9 pausa tempor\u00e1ria de cadastro; a segunda op\u00e7\u00e3o leva o usu\u00e1rio \u00e0 <a href=\"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/2024\/08\/19\/central-de-preferencias\/\" target=\"_blank\" rel=\"noopener\">Central de Prefer\u00eancias<\/a>; a primeira op\u00e7\u00e3o abre as raz\u00f5es de descadastro abaixo: <\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid mx-auto d-block\" src=\"https:\/\/expertsender-v2.mpsilvestri.dev.br\/wp-content\/uploads\/2024\/08\/unsubscription_reasons.png\" alt=\"Raz\u00f5es de descadastro\" width=\"452\" height=\"938\"\/><\/div>\n<p><\/p>\n<p style=\"text-shadow: 1px 1px 2px red, 0 0 1em blue, 0 0 0.2em blue;\">A raz\u00e3o de descadastro escolhida \u00e9 indicada no relat\u00f3rio de descadastro, explicado do treinamento sobre <a href=\"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/2024\/08\/19\/relatorio-de-descadastro\/\" target=\"_blank\" rel=\"noopener\">principais relat\u00f3rios<\/a> da ExpertSender.<\/p>\n<p style=\"text-shadow: 1px 1px 2px red, 0 0 1em blue, 0 0 0.2em blue;\">A foto do astronauta pode ser trocada, assim como algumas configura\u00e7\u00f5es adicionais dessas p\u00e1ginas acima.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<hr\/>\n","protected":false},"excerpt":{"rendered":"<p>O link de desinscri\u00e7\u00e3o padr\u00e3o em mensagens pode desinscrever algu\u00e9m sem perguntar por qual raz\u00e3o o usu\u00e1rio est\u00e1 se descadastrando. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-descadastros"],"_links":{"self":[{"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":3,"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"predecessor-version":[{"id":179,"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/posts\/114\/revisions\/179"}],"wp:attachment":[{"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expertsender-v2.mpsilvestri.dev.br\/index.php\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}